Many top tier artists are moving from just physical discs to digital content.
This is no longer the days of old where boy band acts and pop princesses would battle over who can sell a million copies in a week.
With piracy fears and record sales decreasing there is more of a reliance on streaming.
According to Bloomberg Technology U.S. streaming revenue accounted for almost half of the music industry’s sales.
In a singles dominated market fans are expecting faster releases and engulfing experiences.