Shad Moss, better known as Bow Wow, is an anomaly. Sometimes he confesses his desire to be the next Will Smith then other times he’s caught faking the funk leading to hilarity (#BowWowChallenge).
In hip hop it’s a very ‘what have you done for me lately’ culture. Artists can be recognized as legends but dismissed as washed after a few lackluster releases.
For Grammy nominated stars like The Game & Snoop Dogg have moved to independent labels to make up for recently released albums failing to receive Platinum or Gold certifications.