A Look a Hip Hop and Cinema – From Colors to Black Panther The Album

I truly believe Death Row though fraught with controversy laid the groundwork that TDE now walks on as a $100M company with iconic artists making legendary music.

Now in the era of #NewLegends along with Drake and J Cole, Kendrick has a chokehold on the hip hop world and this film’s trust with TDE has paid off with the soundtrack about to hit #1 on Billboard 200 album charts.

Hip Hop is now Pop culture surpassing Rock & Roll as the most popular genre in the States.

With Eminem and Three Six Mafia each winning Academy Awards for their songs in films 8 Mile and Hustle and Flow it shows hip hop is here to stay and also that our soundtracks are just as valid as the dominant society.

Price Of Fame – Lil Bow Wow to Shad Moss

Shad Moss, better known as Bow Wow, is an anomaly. Sometimes he confesses his desire to be the next Will Smith then other times he’s caught faking the funk leading to hilarity (#BowWowChallenge).

In hip hop it’s a very ‘what have you done for me lately’ culture. Artists can be recognized as legends but dismissed as washed after a few lackluster releases. 

For Grammy nominated stars like The Game & Snoop Dogg have moved to independent labels to make up for recently released albums failing to receive Platinum or Gold certifications.

Sean Don – The Underdog Turned Wolf

As he's on his first headlining tour of his career and selling out shows, like all three of his California dates.
Any rap fan can no longer dismiss him to the lower tier when discussing leaders of the new school.
It feels like a "Biggie, Jay Z & Nas" moment.
Sean Don has a catalogue and hits to back him up as the underdog indeed becomes the wolf.

ADJUST: How The Clique Changed The Music Industry

From the phonogram all the way to the iPod, we've witness the inevitable change in the music industry. The rise of the digital age allowed music to be way more accessible than it has ever been.

Many artists didn't know how to plan for such a change.

Coming from CD to mp3, how do you clearly define unit sales?

While everyone acted as sheep, one artist built an empire that allowed him to become the shepherd and sway how and when the the industry changes.

With the help of his clique, Jay Z defined how we listen and consume new music & content.