Know Your Worth – Brands Teaming With Creatives

Instead of just retweeting or readily ignoring the originators brands who love the attention & money that our culture brings should employ and build with those who create those moments for them.

Corporations like Taco Bell or Burger King in the past have tweeted using the latest slang but it came off as inauthentic and corny cheapening the integrity of a movement.

But there have been brands who have recognized the talent that these influencers have, especially Black & Brown creatives and teamed up to create creative and original content to advertise to their fan base.

Sean Don – The Underdog Turned Wolf

As he's on his first headlining tour of his career and selling out shows, like all three of his California dates.
Any rap fan can no longer dismiss him to the lower tier when discussing leaders of the new school.
It feels like a "Biggie, Jay Z & Nas" moment.
Sean Don has a catalogue and hits to back him up as the underdog indeed becomes the wolf.

YZY SZN: Adidas’ rise in Hip Hop Culture

He has brought his influence to adidas with stars like Future, Weeknd & Taylor Swift donning his styles.

Label mates & fellow adidas’ team 2 Chainz, Big Sean, Pusha T during Summer Jam all advertised the newly released gum sole 750s.

 

With this announcement Adidas has essentially made West their Jordan, a face synonymous to the brand. 

ADJUST: How The Clique Changed The Music Industry

From the phonogram all the way to the iPod, we've witness the inevitable change in the music industry. The rise of the digital age allowed music to be way more accessible than it has ever been.

Many artists didn't know how to plan for such a change.

Coming from CD to mp3, how do you clearly define unit sales?

While everyone acted as sheep, one artist built an empire that allowed him to become the shepherd and sway how and when the the industry changes.

With the help of his clique, Jay Z defined how we listen and consume new music & content.