Know Your Worth – Brands Teaming With Creatives

Instead of just retweeting or readily ignoring the originators brands who love the attention & money that our culture brings should employ and build with those who create those moments for them.

Corporations like Taco Bell or Burger King in the past have tweeted using the latest slang but it came off as inauthentic and corny cheapening the integrity of a movement.

But there have been brands who have recognized the talent that these influencers have, especially Black & Brown creatives and teamed up to create creative and original content to advertise to their fan base.